BBTC$65,0980.18%EETH$1,9230.15%SSOL$76.240.70%DDOGE$0.070.08%TTON$1.360.31%Fear & GreedUnavailableGLOBALIntelligence online

Latest Trending News · Language edition

fashion

2 related stories100+ search traffic◷ Updated Aug 8, 2026, 9:30 AM UTC
✦ Trend Analysis

Why is this trending now?

The brand name behind recent showstopping fashion moments isn't quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the "Odyssey" premiere in New York, her stylist Law Roach responded: "Fecal Matter." After the actor Hudson Williams was photographed carrying a plaid reusable shopping bag, priced under $2, the tote has become a viral fashion accessory.

MONITORED COVERAGE

Latest coverage in this trend

2 verified matches
washingtontimes

Why celebrities from Zendaya to Kylie Jenner are wearing Fecal Matter

The brand name behind recent showstopping fashion moments isn't quite as delicate as their romantic and otherworldly looks. When asked what an ethereal Zendaya was wearing for the "Odyssey" premiere in New York, her stylist Law Roach responded: "Fecal Matter."

wawashingtontimes